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Welcome to my Sammelsurium; a Sammelsurium is an unsystematic and unsorted collection. Sammelsurium {n}; bunte Mischung {f} omnium gatherum; ragbag; mishmash; mingle-mangle smorgasbord // please visit nouvé
Welcome to my Sammelsurium; a Sammelsurium is an unsystematic and unsorted collection. Sammelsurium {n}; bunte Mischung {f} omnium gatherum; ragbag; mishmash; mingle-mangle smorgasbord // please visit nouvé
Trends is a new Web-based tool from analytics firm Visible Measures to supply data on traffic, users and engagement for hundreds of online video efforts.
Brands looking to understand whether their own online video efforts measure up to competitors’ campaigns now have a new resource. The Web video analytics firm Visible Measures has released Trends, a new Web-based tool, which provides access to traffic, audience and engagement data from hundreds of real Web-video campaigns. Essentially, Trends is designed to help brands determine benchmarks for video ads, which can be used in both post-campaign analysis and for planning purposes. This has been an area that’s been lacking for the still young medium—where even experienced buyers often don’t know what to make of some of the numbers they receive on campaigns.
"Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?"
—Chris Brogan, writing in his blog
This design is indeed called “Structural Skin.” Designed by Chu Hyung Kwon to make the death-defying even moreso that, this design brings the structure to the skin. (via Structural Skin supercar designed for safety and its ability to get out of holes by Chu Hyung Kwon » Yanko Design)
Campbell Soup is redesigning its iconic soup-can labels, in part based on insights gleaned from studying the biometric reaction of test subjects to labels and bowls of soup.
Wired is working with Adobe to bring the print magazine to life via an iPad application. What’s especially interesting about the app is that while Flash — Adobe’s blacklisted technology — doesn’t get a plug, Adobe AIR does. AIR is apparently the technology behind the iPad application’s rich-text, imagery, animation and interactivity functionality. (via Wired Magazine Demos its iPad App [VIDEO])
Marketing and communications folks are all over social media. They implore company executives not to be left behind. Your company absolutely must get on the social media train this year before it leaves the station…
Do you trust me? Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008: Social Media: Consumers Trust Their Friends Less - Advertising Age - News
Facebook is barreling down on its rivals, threatening to become U.S. web users’ home on the web. Time spent on Facebook soared to 27.6 billion minutes in December, up from 17.8 billion minutes in October, according to data from comScore. (In December 2008, it was just 9.3 billion minutes.)
Google, where users spent 36 billion minutes in December, managed consistent slow growth in the second half of the year. Meanwhile, online rivals like Yahoo, Microsoft, and MySpace are all down. It’s especially ugly for Yahoo.
Yahoo which fancies itself as your home on the Internet, has seen time spent on the site slowly decline, despite its big ad campaign. Its uniques are flat, while Facebook’s are growing. And, it’s not shown in this chart, but comScore says Facebook had more pages viewed in December than Yahoo for the first time ever — 44.9 billion for Facebook versus 38.8 billion for Yahoo. SOURCE: http://bit.ly/9oqhnB
You’re snowboarding. You’ve got your Burton board, your Burton nopattern jacket, your Burton snowpants, Burton long underwear. But what’s missing! Your gloves! Oh just slap on a pair of Burton gloves, right? WRONG! You need some music, just use an iPod right? NO WAY! Put the music and the gloves (and the cellphone for that matter) all together. It’s the HR Burton music and voice communication gloves! Pure powder user experience.
HR BURTON music and voice communication gloves by William Mazuel
