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January 13 2010

Now Muscle Milk is getting in on the AR (augmented reality) action with a campaign targeted to consumers in Ohio. On each bottle of the high-energy drink, there is a square with the number “33.” When you show that to your Webcam (if you don’t have the bottle - you can print the number on your printer), Shaquille O’Neal will pop out of the bottle like a genie on-screen and give a little song and dance about some Ohio landmarks like the Rock’n Roll Hall of Fame.

Now Muscle Milk is getting in on the AR (augmented reality) action with a campaign targeted to consumers in Ohio. On each bottle of the high-energy drink, there is a square with the number “33.” When you show that to your Webcam (if you don’t have the bottle - you can print the number on your printer), Shaquille O’Neal will pop out of the bottle like a genie on-screen and give a little song and dance about some Ohio landmarks like the Rock’n Roll Hall of Fame.